
Why Sustainable Clothing is the Future of the Fashion Industry
Every year we are ready to make a pyramid of new and branded clothes in our closet but before buying a garment do we think that our obsession with the latest brands is killing our environment? Sustainable clothing is something that fulfills your current fashion demands while keeping in mind

How Poker Has Become a Way to Make a Living for Swedes
You are probably aware of the fact that there are many people all over the world making a living from playing poker. Swedes are no different. If you are not familiar with the attitude that Swedish people have towards gambling, this quick guide will tell you everything you need to

Swedish Interior Design Style in Nine Words
You might recognise Swedish style when you see it, but when you actually set out to create your own Swedish style interior, it can be more difficult than you expected. Sure, you can play by the rules, but if you do that, you may end up with a sterile space

PewDiePie’s Part in the Rise of Live Streaming and User-Generated Content
Swedish YouTube star Felix Arvid Ulf Kjellberg, better known as PewDiePie, has been the most subscribed user on the streaming site since 2013, and his channel has received over 17 billion views. There is no doubt now that he is one of the most famous Swedes in the world. In

Why Swedes are Happier Than We Are: An American Perspective
As an American, I’m aware that most of us would proclaim that we live in the greatest country in the world because we’re the most democratic, wealthy and powerful. But one thing is for sure: we’re not the happiest. Based on my time living in Sweden, it comes as no

Where To Watch Football In Sweden
People traveling to Europe don’t necessarily think of Sweden as being one of the premier destinations for watching football. Just last year, a prominent sports site ranked the most entertaining leagues in world football and made no mention of the Allsvenskan (which for those who aren’t aware is the top

My Gothenburg Christmas Delight
From what I had heard and read, Sweden is a country of innovation. Just take Ikea for example. A furniture business that not only sells their wares disassembled for convenience, production value and price point but excites people to master the skill of carpentry with little more than a pack

From Stockholm to South America
We’ll never know if there were any native Swedes among the crews of Vikings that were the first Europeans to set foot in the Americas, but later waves of Swedish migrants arriving in North America aboard the famous liners of the Cunard Line were among the main settlers of the

How to get traditional Swedish style in your home
(without visiting Ikea!) Unfortunately for a lot of us the instant connection made when we think of Swedish design is world-wide home interiors giant Ikea, but there is so much more to beautiful traditional Swedish interior design than this. Natural materials, light-reflecting mirrors, fireplaces, stylish functional furniture and cosy textiles