How Swedish Are Swedish Fish?

By SwedishFreak / July 10, 2012
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Fika with Swedish FishWhen I tell my family and friends about Sweden and how awesome it is, the first thing that comes to their mind is not ABBA or IKEA.

They actually say to me, “Oh, like Swedish Fish?”

Now, if you are from Sweden, you may have no idea what they are talking about. And actually, Swedish Fish started on the East Coast of the United States, and only in the last decade did it become popular on the West Coast.

Edit: According to many California’s after I posted this, this fact is NOT true. It was only I who was deprived as a child from Swedish Fish growing up in California. Doh!

And while these fish are Swedish in name (and it is even branded on the fish), that is where it ends. Out of all the godis I got to eat while in Sweden, I never saw Swedish fish.

However, I think that is where the name must have come from. Some guy, either from Sweden, or visiting Sweden, saw how awesome the godis selection was, and decided to make some “Swedish” godis fish for the Americans. And he was successful!

Edit: While it is true I never saw Swedish Fish in Sweden, nor did I taste anything like it, my Swedish Freaks kindly showed me how wrong I was. Yep, Swedish Fish are Swedish. They come from Malaco, a Swedish company which exports them to North America.

However, I’m curious how much they taste the same. I’ve had Czech beer in the U.S., and it does NOT taste even close. So I may need to do some experimentation and update you!

That is about where the Swedish in the fish ends. Looking at the back of the bag, I’m shocked that the product is made… in Canada!

Swedish fish in Canada

However, these yummy, chewy treats are “Swedish” enough for me. I mean, it is printed on the fish. And it makes for a great fika/godis snack break!

Swedish Fish Godis

Contest Time!

Win some Swedish Fish!

So I think it is time to give away some of these yummy treats! Win your own bag of Swedish Fish!


How to play? You’ve heard it before!

You can enter the following ways. Every way gives you an entry.

  1. Comment on this post on why you want to win.
  2. Tweet on Twitter to @SwedishFreak on why you want to win.
  3. Like our Facebook page and share the Swedish Fish post with your friends!

The contest ends midnight PST on Monday July 16th. The winner will be announced Tuesday.

Lycka till!

About the author


    Hilary lived two years in Norrland, Sweden (Northern Sweden) and fell in love with the country. She lives in Prague, Czechia and hopes to one day soon return to Sweden.


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